3919 Conference Cove
Austin, TX 78730
L2 Productions specializes in turnkey, live, multi-cam HD production and television and internet broadcasting for sports, music and corporate events. With multiple production systems and teams located in several regions, L2 handles events throughout the United States. Our stellar team has produced hundreds of award winning live events for sports clients such as The American Athletic Conference, The Mid Eastern Athletic Conference, The Longhorn Network, ESPN, CBS Sports, USL Soccer, Major League Rugby, West Coast Conference, The Southland Conference, music clients such as Widespread Panic, Austin Music Hall, Duncan Shiek, Austin 360 Amphitheater and numerous corporate clients such as Whole Foods, Dell Computer and Blue Cross Blue Shield. L2's cutting edge approach includes the use of the very latest digital production and transmission technology, very scalable and repeatable processes along with a team of the United States' most experienced and talented team of multi-tasking production professionals. The result is that L2 is has created a completely new paradigm for live production and transmission, delivering very high quality live broadcasts at a fraction of traditional budgets.
L2 Productions and Flo Sports have partnered to deliver 15 live broadcasts of the 2017 Texas High School Football Playoffs. The broadcasts will feature the top 5A and 6A games and will be aired on Flofootball.com
L2 Productions has been contracted by ESPN to produce a package of D1 college football broadcasts throughout the 2017 NCAA football season.
3919 Conference Cove Austin,
TX 78730 512-560-4566
It may be plain to say, but everyone is obsessed with live sports. OTT and live sports streaming is rapidly taking over viewer’s hearth share, it’s expected to get bigger and better than ever.
With the introduction of VR, top quality subscription services and more, it’s plain to see just how immersive the user experience has become – and it seems that as further developments take place, we are going to see a shift towards live online sports instead of traditional TV in terms of viewer preference.
One striking insight comes from recent research from The Diffusion Group, which concludes that those most likely to downgrade their current pay-TV service within the next six months are much more dependent than others on OTT streaming services, with around 29% off their time dedicated to enjoying their entertainment through streaming services.
Although this doesn’t seem to be an immediate threat to more traditional pay-TV services right now, these statistics really do serve to show just how prominent online streaming is becoming, and live sports are no exception.
A recent study carried out by Parks Associates has shown that 16% of US broadband households subscribe to an OTT sports service – an impressive figure considering how niche the sports market can be.
As the graph shows, the NFL Game Pass is the most popular across the nation, with the WWE Network a close second:
When streaming options for live sports are been analyzed, football (European) is clearly most fragmented. Not so long ago, football fans in the U.S. struggled to follow their favorite leagues and teams, even if they had subscription to cable. The context is changed nowadays, with services like fuboTV, YipTV, MobiTV etc, there are more legal ways to watch their “soccer” online, even more than the rest of the mainstream sports.
In short, it seems that big things are going to happen in the sports streaming market this year and beyond.
There is no doubt that live sports streaming is hot right now, and it’s only going to get hotter. As more and more OTT providers compete to win the loyalty of sports fans and dangle the proverbial carrot under their noses, there are going to be more and more exciting developments, services and events at each of our fingertips.
Whether you’re a content provider, a consumer of both, there has never been a more exciting time for live sports streaming.
Are you considering broadcasting your next corporate event live on the internet? Internet streaming is a good way to provide access to employees and press who may not be able to attend, can increase engagement with the general public, and can be used as an effective marketing tool for a new promotion or service. However, the benefits of an internet live stream can quickly be mitigated if it is not done correctly? So when should you live stream your event and what makes for a good production in the first place? We provide the following considerations below:
Is my corporate event worth streaming? One of the first questions you'll want to consider is the relevancy of the event and whether or not it is suited for live streaming in the first place. Do you have a keynote speaker or main presentation that you want to focus on? Will your targeted audience gain something from the broadcast of your event? Not every corporate event has the setup or content that requires an internet stream, so it's worth considering the medium and type of corporate event.
How much can you invest in the event? With the advent of live stream apps like Periscope, it isn't expensive to broadcast your live event. However, you'll want to consider the quality of your broadcast as a Periscope live feed isn't going to look very good. If you hire a production company that specializes in live internet broadcasting and has experience with corporate video production, the quality of your stream will obviously be much better. If you can budget it, a highly regarded production company with advanced technologies could be a worthwhile investment.
Who is your targeted audience? A final question worth asking is who will be watching your event to begin with? Is your targeted audience good with technology? Do you have confidence that your online guests will know how to access your event? Consider your audience to see if the internet is the right medium to broadcast your event.
We're a more digital world than ever before. Live streaming is just another way to be anywhere right from the comfort of your home. However, live streaming isn't always the best solution. Therefore, it's important to consider your event and audience before you decide to make the investment. In addition to that, as live streams are a highly technical endeavor, you should try to find a production company with proven experience in internet broadcasting.
L2 provides a turnkey solution for live production from script to screen including pre-production planning and scripting, graphics development, multiple HD cameras, live switch, instant replay, live graphics, announcer talent, lighting and all equipment and crew necessary.
From its state of the art multi-track audio recoding studio and film studio facility in Austin, TX, L2 can pre-produce any an all assets required for your live event including commericals, PSAs, graphics packages, special features, etc.
L2 provides satellite or cellular bonding services to broadcast live events on network or cable television networks
L2 provides a turnkey service for live internet broadcast. Leveraging cellular bonding technology through an exclusive partnership with LiveU, along with a sophisticated managed and monitored back end load balancing, transcoding and distribution system, L2 provides the highest quality, most reliable live streaming service available today.
L2 leverages the most cutting edge technology available today in its multiple live production rigs which are physically dispersed throughout the United States. Using the very latest cameras, replay systems, switching technology, scorebug/graphics systems and audio gear, L2 is prepared to deliver on live productions of any size and scope.
From it's state of the art multi-track recording and film studios in Austin, TX, L2 delivers exciting and impactful studio produced content ranging from custom audio and music to full video production from script to screen.
L2 has an exclusive parternship with cellular bonding provider, LiveU. LiveU is the pioneer and leader in IP-based live video services and broadcast solutions for acquisition, management and distribution. LiveU's award-winning technology enables live video transmission from any location around the world. http://www.liveu.tv